HUMMER CEO Compares Buyer Search to Speed Dating
“I call it very fast speed dating. We have to look at each other, see if we like each other and then get it done very quickly,” HUMMER CEO Jim Taylor told Automotive News regarding their search to find a buyer for the brand. The original plan to sell HUMMER to China’s Tengzhong fell through Wednesday after Chinese regulatory officials refused to allow the purchase, leaving GM with the task of finding a new buyer in the next 60 to 75 days.
“The next step in the process is to sit down with those interested parties and figure out who is serious and who just doesn’t make any sense,” Taylor said. “Some are well-known equity houses, who do this for a living. Some are just those who say, ‘I want to buy it.’”
Taylor added that his team is, “going to do everything in our power to bring this home in the next couple of months,” assuring that the fight is not over yet.