As the following article from Automotive News shows, U.S. sales of Hybrid Vehicles actually fell 9.9% in calendar year 2008 vs. calendar year 2007. With all the hype about fuel economy, high fuel prices and 'going green', how is this possible??? Obviously one factor is the overall economy. As the financial crisis took its grip on our economy in the second half of 2008, sales of all vehicles fell dramatically. Another factor was the dramatic fall in gasoline prices at the pump. The irony of lower fuel prices is that the economics of paying a premium for a hybrid vehicle begin to disappear. And the final factor simply became affordability. As consumers in Connecticut and all over
the U.S. found themselves looking to save money any way they could, the prices of many hybrid models were just too high to justify.